Location, Location, Location!

Realtors have long understood the importance of accurately and engagingly describing properties to prospective buyers. Written copy describing the features of properties range from point-form, almost “hostage-letter”-style writing, to emotion-filled, detailed, and flowery listings which border on prose. The goal, always, is to captivate and tantalize buyers, making them add the property to their “must-see” […]

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