Human Factors in Announcing

Without a doubt, being ill — even with something as routine as the common cold or a basic case of the flu — is a serious setback in productivity and makes even the simplest tasks difficult. Feeling the pressures of work and the need to keep soldiering forward despite feeling miserable is common to almost […]

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The Voice of Big Pharma

You’ve probably seen the magazine ads and television commercials, advertising various medications available to the consumer — they have been on the rise since the FDA relaxed the guidelines for direct-to-consumer advertising of drugs in 2005. In fact, an estimated $700 million dollars was spent in 1997 on promoting drugs to the public — the […]

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That Was So….Ten Years Ago……

There are “trends” in voiceover — whether you’re talking about the style of announcer you currently hear when listening to a TV ad campaign; a type of telephone voice  or even the kind of approach you might hear in a DJ either on FM or AM radio — the “mood” or “feel” created by a voice is an important stylistic element to […]

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Traits of My Favorite Clients — Part 1

I am blessed to gain lots of new clients every week who either approach me due to being referred by a colleague of theirs, or many come my way by way of  Google searching and landing on my website.  However, in addition to fresh new clients, I am also blessed to have a full roster of […]

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Do We Really Need to Say That?

As a professional voice talent who specializes in voicing all manner of telephone applications — and as someone who’s done it for awhile — I can confess to some of it being quite formulaic. Basically, what everyone wants is a warm greeting for their callers, simple instructions as to which department people should shuffle their calls, and perhaps a […]

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