Choosing The Right Voice Talent

It sets the tone for your entire phone system; it identifies what your company is all about — it can even be a deciding factor as to whether or not someone wishes to do business with you. Your choice of voice talent is crucial in creating the perception of your company, as the front-end of […]

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The Science of Directing Voice Talent

I was voicing a radio spot years ago, and the ad agency rep — kind of a kooky, older British guy, spoke to me over the studio mic and offered what I consider to be one of the strangest pieces of direction ever given: “Uh, Allison — can you make your sound more….beige?” Man, was I confused. He’s using […]

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Don’t Mess With Robodialer

I’ve often wondered if the autodialer companies have a way of tracking just how fast I can hang up as soon as I detect that I’m getting an automated call — it’s lightning-fast, and I imagine that they’re analyzing printouts of data which tells them: “Wow — THIS gal only got through SIX syllables of the recording […]

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We’re Everywhere!

“You tell her who’s boss!” The encouraging support came  from behind me, while self-checking some groceries recently. I looked surprised at the clerk who oversees all of the self-check lanes at my local Safeway, and he gleefully continued: “You sure told HER!” Apparently  — like most other customers who have resigned ourselves to being our own cashiers […]

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The Challenges — And Joys — of Working From Home, Part2

Edie Tusor is a colleague of mine; an extremely talented lady, and someone I’m definitely honored to call my friend. Where my niche is telephony voicing, Edie excels at a wide variety of voice-over genres (including telephony), but the domain of E-Learning modules (seamlessly narrated courses people take online for degrees, training, certification or accreditation) is […]

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